How to write a creative brief for packaging

Some time during October, I teach the following two activities, which are then added to the "menu" of activities my students are allowed to choose from: These both mix logical thinking with creative thinking: Sausage Sentences with Illustrations Imp-Int-Exclam Sentences And right before our fourth quarter, I allow my eighth graders the right to work with partners and create new proposals vocabulary activities for all my students to use. I choose 6 of their best ideasand I actually don't teach them; I simply post the eighth graders' examples and rubrics and invite all students to look them over.

How to write a creative brief for packaging

The packaging design brief is a valuable document that provides an overview of the design request from the client to its agency and should be used by companies of all sizes. It is absolutely worth the time and effort to create this document, as it allows for a truly collaborative process and a smooth transition to the desired finished packaging design.

It documents all background information and instructions to the design agency. This allows their management to review the task and properly assess how much effort and time it will take for their designers to complete the project. The brief provides clarity in writing between the company that requires packaging design and the design agency on what has to be completed.

It also allows the designer to prioritize and work in a timely fashion. Packaging design briefs create organized documentation, reducing confusion and increasing productivity, especially when multiple, ongoing projects are happening in a fast-paced environment.

The preliminary details Project name Identify the name of your project.

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Developing a naming convention can allow both parties to file and organize several of your projects. List the name of the exact brand for the project.

Again, this will help organize various activities. Date List the date the brief will be sent to the agency. The overview Background Provide details to the agency about the overall situation around the product and package design. Describe the current state of the packaging and product, and list reasons your company would like a design change.

Perhaps your firm conducted qualitative research suggesting that your brand could benefit from an updated visual identity. Maybe your marketing team has statistics to support an opportunity that your competitors have not explored.

Purpose Describe the general package design needs. Update the colours of the Lip Balm packaging to fit the new branding colour scheme.

Exact requirements Scope of project The following is a list of criteria that will detail your exact requirements needed from the design agency. Creative mandatories While you may want the designers to have free reign to explore creative ideas, sometimes there are certain aspects of the design that must be executed.

The medication package must follow a certain communication hierarchy master brand, sub brand, callout, etc.

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The container must say: You will likely have feedback for some concepts and will need the agency to adjust accordingly.Example Creative Brief This sample creative brief includes insights into consumer behavior - and it reflects contemporary media consumption with social, TV, print and digital.

Creative Brief. 1. Swagbucks.

how to write a creative brief for packaging

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For more information on creative briefs, see XO Create!'s comprehensive guide on how to write a creative brief and why you need plombier-nemours.com file is only k, and it’s a great plan for building a truly effective creative brief for your package design project.

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When presenting logo concepts to a client it is often productive to have written rationales to accompany each concept. This can help you, the designer, clarify your .

how to write a creative brief for packaging

Our web design projects begin with a discovery process and a custom creative brief that explore your marketing goals, and other factors that will influence the website content, navigation, branding, creative and programming elements.

* Nirvana CPH - Creative Production House *