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Carnival Cruise Carnival Cruises enjoyed a pretty good run prior to the September 11, terrorist attacks.
As a result of the terrorist attacks cruise lines were forced to offer deep discount, which hand an impact on the bottom line. Bookings were down along with profit. This scenario was all too familiar to Carnival Cruises. In the beginning Carnival had struggled, but begin to gain popularity, by appealing to clientele with various activities and entertainment.
These mere changes would spark a new development shifting the cruise industry forever.
Carnival purchased another rival in stock holders accepted Carnivals offer to purchase Princess Cruises. This particular encounter was a exceedingly important victory for Carnival. Royal Caribbean had made a counter offer, if they were to obtain, the Princess Cruise line it could mean trouble for Carnival.
This merger would make Royal Caribbean the more prevalent player, in the cruising industry.
By Carnival acquiring Princess Cruises it gave them the needed edge on their competition. As a result of the mergers Carnival was able to direct their attention to their consumer base, offering something for everyone. Primary focus was placed on three segments, which consisted of contemporary, premium, and luxury conveniences, each subdivision having its own signature amenities.
More focus was placed o advertising. The companies advertising and marketing goals paid off. Carnival remained innovative by continuous reinvention of their cruise lines. However going forward the industry on a whole expected to see more consolidation.
There remained challenges as it relates to marketing, competition and rising industry volume. In closing the North American market has barely been tapped, with more focus on the North American Market, can Carnival continue to grow? Can they reduce operating costs and still remain profitable?cruise industry through a PESTLE analysis, which analyses the political, economical, social, technological, legal and environmental external factors that influence this particular industry.
Business is considered an economic system in which goods and services are exchanged for money, on the basis of their perceived worth.
literature review: How has globalization impacted the cruise industry? Need help with this Essay/Dissertation? Get in touch Essay & Dissertation Writing services.
The cruise industry, which modern version dates from the s with the development of the North American industry, has experienced an increasing process of popularization, becoming a major part of the tourism sector, and reaching a level of enormous significance world-wide as an economic factor.
Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes.
Cruise lines have plans in place for group travel, eliminating the hassle of coordinating your 20 family members and friends from around the country who want to vacation with you. These factors affect the cruise industry by making cruises more acceptable as "family-type" vacations.
Another key trend that will positively impact the cruise industry is the aging population since "prime cruising ages" are between 40 and