As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.
Talk about low-hanging fruit! What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.
Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible.
Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished.
Luckily there are plenty out-of-work reporters out there right now. What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour.
Nov 10, · And, let's face it, a release of a product probably isn't all that important. is an excellent example of how to write a press release that will intrigue reporters and editors.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up. 11 Steps to Writing a Press Release (Samples Included) Whether you run a digital marketing company or a record label, press releases are critical.
Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product . Writing a press release and focusing on the benefits to customers is without a doubt a good exercise for the product manager.
But, as defined, that process can be done without actually spending time with customers. Both the product itself, as well as the team that wrote it and supports it, are the very best.
Not only was the press release process simple and painless, the followup was amazing. And we got great results! there would be no need for press release writing services, press .